The single source of truth for representing our brand with consistency, heart, and impact. Everything you need — logos, colors, voice, and rules — in one place.
"Games For Love is a 501(c)(3) public charity dedicated to easing suffering, saving lives, and creating sustainable futures for children."
What We Do
We mobilize gaming communities to help kids for life. Through our Program Ecosystem® of six connected programs, we ease suffering, save lives, and build sustainable futures — across all 50 states and 11 countries.
Core Goal
Every $1.50 is a life touched
Up from $1 in 2018. Every dollar invested goes directly toward a child's wellbeing through distraction therapy, education, mentorship, or life-saving care.
The Vision
100M Kids in 10 Years
We completed our first 5-year vision (2021–2025), exceeding our 10M goal to reach 13.07M children and 30M+ hours of reduced suffering. The next decade targets 100 million.
Black on Light
Grey on Light
White on Dark
White on Brand
Stacked (Video Only)
Icon Only
Hexagon (6 Programs)
Hexagon (Light Use)
Tagline
Animated
Reversed
Name (Glitch Font II)
16:9 Footer
16:9 Footer Alt
AXY (Mascot)
Subject_Orgs_Involved_Date
color + 15% white for card backgrounds.Colorblind Accessibility
Our ecosystem uses a broad spectral range to remain distinguishable across most color vision deficiencies. For deuteranopia/protanopia (red-green): pair Green and Red program elements with shape or label differentiation, not color alone. For tritanopia (blue-yellow): Blue and Yellow programs may appear similar — always include the program name alongside color. When creating data visualizations, supplement color with patterns, icons, or labels.
The One-Liner
Games For Love is a 501(c)(3) public charity that mobilizes gaming communities to help kids for life.
The Impact Line
Every $1.50 is a life touched. Every dollar invested goes directly toward a child.
The Heart Line
Distraction therapy helps kids be kids, even in their hardest moments.
The Scale Line
Since 2018, we've impacted over 13 million children across 11 countries with 1,000+ skilled volunteers donating 250,000+ hours.
Warm, Not Soft
We lead with empathy but speak with confidence. We don't sugarcoat the challenges kids face — we frame our work around hope and action.
Active, Not Passive
"We deliver 3 million therapy sessions" not "3 million sessions were delivered." Own the action. Be direct.
Human, Not Corporate
Say "kids" not "youth beneficiaries." Say "play" not "recreational intervention." Position our community as "everyday heroes."
Joy in Care
Distraction Therapy
CommunityAuthentic Moments
Use real photos from GFL events and hospital visits. Prioritize candid shots showing genuine emotion and play.
Warm & Bright
Lean toward warm tones and natural light. Avoid cold, clinical, or overly saturated edits.
Dignity First
Never show children in a way that feels exploitative. Focus on joy, play, and empowerment — not pity.
Symbols
Use & or + instead of "and" in headlines and titles. Part of our visual DNA.
Corners
Always use rounded corners over sharp squares. Default: 16px cards, 10px small elements.
Borders
Presentations: 0.5-inch border from all edges. Digital: 24px minimum padding.
Text Treatment
White text on dark backgrounds. 15% opacity color blocking for tinted backgrounds. Callouts bold or ALL CAPS.
